Smart Creative Services

British Innovation, Scandinavian Design.

Selected Projects

Adidas RunningAdidas RunningAdidas RunningAdidas RunningAdidas RunningAdidas Running

Adidas Running

Dynamic effect and multi-screen installation centred on live video feeds of an on-stage runner fed into a custom VFX model, where their motion translated into vibrant, cascading colour, symbolising the singular mental focus and effusive energy of the marathon mindset.

Year

2025

Category

Brand Activation

Service

Spectra

Partner

Hyld Studio

DEADWOODDEADWOODDEADWOODDEADWOOD

DEADWOOD

Echoing the collection's distressed-future aesthetic, monolithic pillars cast cool-white washes along the runway, flanked by sandstone walls in desert tones. Live synthetic sandstorms swept across digital displays, providing a dynamic backdrop for photographers.

Year

2025

Category

Lighting Design

Service

Spectra

Partner

Redgert

SOUNDBOKSSOUNDBOKSSOUNDBOKS

SOUNDBOKS

An energising audio-reactive experience, LIGHTBOKS delivers venue-level lighting wherever you go. TracSync hears music like you feel it, so snares become strobes and basslines drive the bounce. S_CS led design development across software, hardware, product and experience.

Year

22-25

Category

Product Innovation

Service

Compound Creative Direction™

Nike × NBRONike × NBRONike × NBRONike × NBRO

Nike × NBRO

Winter capsule collection for Copenhagen's largest running club. In the cold, dark hours, it's pure grit and crew power that keep you moving forward. On members-only merch, the frosted halftone logo and shooting star became flashing beacons of resilience.

Year

2025

Category

Creative Direction

Service

Aperture

Partner

MXS Atelier

Plugin Heat ClubPlugin Heat ClubPlugin Heat ClubPlugin Heat ClubPlugin Heat ClubPlugin Heat ClubPlugin Heat Club

Plugin Heat Club

In Copenhagen's booming sauna market, an immersive guest experience drives success and differentiation. Plugin Heat Club upgraded its 45-person 'Colosseum' saunas with immersive smart lighting, giving facilitators a new sensory layer to weave into the contrast-therapy journey.

Year

2026

Category

Creative Direction

Service

Compound Creative Direction™

Turing TableTuring TableTuring TableTuring TableTuring TableTuring Table

Turing Table

Seeing AI as both a tool and an epoch, Turing Table hosts human-scale conversations in Copenhagen. The identity sits between ancient mark-making and a glyph-like echo from the future. Grounded in natural tones, it evokes scientific rigour and early computing.

Year

2026

Category

Brand Identity

Service

Aperture

Services

Compound Creative Direction™

Growth Consulting

Compound Creative Direction™

Built over a decade of experience across the design spectrum, Compound Creative Direction™ fuses contemporary design fluency with emerging technology and entrepreneurial thinking. With a capability that covers the full development arc, CCD™ enables founders and brands to compound growth from the earliest concept to market launch.

Territory

Product, Brand, Experience

Engagement

Contract or Retainer

Spectra

Experience Design

Spectra

Experiences come to life through your senses, with memories serving as records of these moments. Spectra creates sensory spaces for contemporary brand activations. Using immersive lighting, dynamic visuals, textured soundscapes, and atmospheric aromas to craft resonant spaces that enhance expression, experience, and engagement.

Territory

Immersive Environments

Engagement

Project-based, Event Focused

Aperture

Special Projects

Aperture

Direction sharpens when met with a specific challenge. Aperture is the S_CS practice that brings vision and insight into focused engagements. Each project carries the CCD™ methodology, builds its own design territory, and develops around a strategic concept from start to finish. Tuned to scope, work stays flexible and lightweight. Aperture runs S_CS-led or in collaboration.

Territory

Design, Collaboration, Art Direction

Engagement

Project-based, Focused Scale